Which technology focuses on how people can see and perceive the world according to Gartner?

The emphasis on immersive experiences reflects a significant trend in how technology is evolving to enhance human perception and interaction with the world. This area focuses on creating environments that allow users to engage with digital content in a more natural and intuitive way, often through virtual reality (VR), augmented reality (AR), or mixed reality (MR).

Immersive experiences leverage technologies that enable users to experience a sense of presence in a digital environment, effectively blurring the lines between the physical and the virtual. This can transform how information is perceived and engaged with, enhancing understanding and emotional connection. By allowing users to "experience" data or situations rather than merely observing them, immersive experiences can lead to deeper insights and more impactful engagement.

In contrast, artificial intelligence, cloud computing, and machine learning focus on data processing, storage, and analysis without the specific emphasis on human perception and experiential engagement that immersive experiences provide.