What is the primary goal of a business intelligence (BI) system?

The primary goal of a business intelligence (BI) system is to analyze data for better decision-making. BI systems are designed to collect, process, and present large volumes of data from various sources within an organization. By transforming raw data into meaningful insights, organizations can leverage this information to make informed decisions that can enhance performance, identify trends, and create opportunities for growth.

Effective BI tools provide dashboards, data visualization, and reporting functionalities that help users to understand complex datasets and derive actionable insights. This analytical capability is critical in guiding strategies, optimizing operations, managing risks, and enhancing customer satisfaction, which collectively contribute to achieving organizational goals.

While automating business processes, conducting market research, or designing marketing strategies can be important functions for organizations, they do not capture the essence of what BI systems primarily aim to accomplish. Instead, these functions can be considered as areas or activities that may benefit from the insights generated by a robust BI system focused on data analysis and informed decision-making.