In the Sephora case, the use of chatbots was found to be off-putting to potential customers. Is this statement true?

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The statement is false because the implementation of chatbots at Sephora was generally seen as a positive addition to the customer experience. Chatbots were deployed efficiently to assist users with product recommendations, beauty tips, and customer service inquiries, helping them navigate the extensive inventory offered by the brand. While there may be some users who preferred human interaction, the overall feedback indicated that many customers appreciated the convenience and speed that chatbots provided. Additionally, chatbots can operate 24/7, offering personalized attention that enhances user engagement. The use of chatbots aligns with current digital trends where customers expect immediate assistance, making them a valuable tool rather than a deterrent for most potential customers.

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